Fitting in nicely with its revolutionary name, this upscale streetwear label’s Noho flagship is designed to resemble a bunker; the average shopper would have to be sleuth-level perceptive to spot the faded stencil on the sidewalk in front of the forbidding caged metal staircase that leads down to the store. A design collective founded by four New Yorkers, the understated line has a rugged, utilitarian look, encompassing upscale denim, military-inspired jackets, and classic shirts and knitwear.
Nom de Guerre
|Venue name:||Nom de Guerre||Contact:|
|Cross street:||at Bleecker St|
|Opening hours:||Mon–Sat noon–8pm, Sun noon–7pm|
|Transport:||Subway: 6 to Bleecker St|