Nom de Guerre

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Fitting in nicely with its revolutionary name, this upscale streetwear label’s Noho flagship is designed to resemble a bunker; the average shopper would have to be sleuth-level perceptive to spot the faded stencil on the sidewalk in front of the forbidding caged metal staircase that leads down to the store. A design collective founded by four New Yorkers, the understated line has a rugged, utilitarian look, encompassing upscale denim, military-inspired jackets, and classic shirts and knitwear.
Venue name: Nom de Guerre
Address: 640 Broadway
New York

Cross street: at Bleecker St
Opening hours: Mon–Sat noon–8pm, Sun noon–7pm
Transport: Subway: 6 to Bleecker St
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