Ob’Prama

Harlem
Street vendors, known for shilling designer knockoffs, cheap sunglasses and pashmina scarves, do not typically make the leap from curbside to a real brick-and-mortar store. But Senegalese peddler Cheikh Fall, who previously sold his accessories at a table across from Bloomingdale’s on 59th Street and Lexington Avenue for seven years, is giving his dirt-cheap goods shelter. Fall is enjoying the perks of having a storefront, such as protection from rain and snow, but the transition indoors does have its downside. “It’s a little bit scary,” Fall says. “Every month, you have to pay rent.” He’s keeping costs low with bare-bones decor—simple wall hooks for bags and no signage out front. Though you may walk right by Ob’Prama (a combination of Oprah and Obama, two of Fall’s inspirations), it’s worth taking a look around for zebra-printed wallets ($15), giant cuff bracelets covered in spikes ($5) and oversize duffle bags ($35).
Venue name: Ob’Prama
Address: 2467 Frederick Douglass Blvd (Eighth Ave)
New York

Cross street: between 132nd and 133rd Sts
Opening hours: Daily 10am–7pm
Transport: Subway: B, C to 135th St (St. Nicholas Ave)
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