OC Concept Store

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Lenox Hill
Swiss entrepreneur and jewelry designer Orianne Collins curates a limited stock of European-made items to sell alongside her own designs in her fancy new boutique. The items span a range—baubles, skin care and accessories—from luxe brands like Richard Mille, Chopard and Pinel & Pinel. Though prices for these commodities can reach well beyond the million-dollar mark (an Aymes rose necklace encrusted with diamonds and pearls fetches a whopping $1 million), it shouldn’t stop you from exploring the massive space, complete with mirrored ceilings and a champagne-and-caviar bar. On the affordable side, there are TechnoMarine watches ($375) and exclusive mix-CDs featuring chill lounge music ($20). You can also skip spending altogether and just play on the interactive hologram screens, which allow you to customize your own yacht, chalet or watch (in your dreams!), or ogle the rotating art installations.
Venue name: OC Concept Store
Contact:
Address: 655 Madison Ave
New York

Cross street: between 60th and 61st Sts
Opening hours: Mon–Wed, Fri, Sat 10am–6pm; Thu 10am–7pm; Sun noon–6pm
Transport: Subway: 4, 5, 6 to 59th St; N, Q, R to Fifth Ave–59th St
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