Pop-Tarts World

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Midtown West

Pop-Tarts were the kind of snack we’d gladly trade our balogna sandwich for in the elementary-school lunchroom. Those days may be long gone, but we can still indulge our inner processed-food-craving child at Times Square’s latest megastore. In addition to hourly laser-light shows and branded video games, you’ll find tote bags made from recycled materials (starting at $5), toaster-pastry-flavored lip balms ($5) and a station where you can design your own Pop-Tarts logo tee ($20)—all of which will seem like a good idea under the influence of a sugar high. Get that rush at the café in the center of the store, where you can nibble on brownies made with chocolate fudge Pop-Tarts and soft-serve ice cream blended with bits of the cookies-and-cream flavor. Indecisive eaters can hit the so-called Varietizer station to create their own custom-blended box, choosing from 23 flavors; ours would be a mix of S’mores and Brown Sugar Cinnamon, natch.

Venue name: Pop-Tarts World
Address: 128 W 42nd St
New York

Cross street: between Broadway and Sixth Ave
Opening hours: Daily 8:30am–6:30pm
Transport: Subway: B, D, F, M to 42nd St–Bryant Park; A, C, E to 42nd St–Port Authority
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