Ruia

Critics' pick
Ruia
Soho

When Kajal Ruia left her finance job in London, she was on a mission

to introduce her favorite top European shoe brands (Baldan, Dibrera,

Dora by Mipiaci) to New York. Though the labels are expensive, Ruia’s

selection stands out even in shoe-saturated Soho, with curvy pink

wedges from Cleo B ($414); Swarovski-studded Loriblu pumps ($797);

sleek fur-lined Twice boots ($946); and sharp, silver-tipped Luis

Onofre heels ($426). The collection is displayed over dressers and

antique tables in a comfy pseudo–living room on the main floor, and

the footwear is intended to be tried on with free drinks in hand. The

homey vibe continues on the mezzanine level, where a cozy lounge and a

flat-screen TV provide spouses (and tired shoppers) with a comfortable

place to pass the time.

Venue name: Ruia
Contact:
Address: 65 Mercer St
New York

Cross street: between Broome and Spring Sts
Opening hours: Mon–Sat 11am–7pm, Sun noon–6pm
Transport: Subway: N, R to Prince St; 6 to Spring St
LiveReviews|0
1 person listening