Scotch & Soda

Guys with a penchant for preppy-with-an-edge basics will be thrilled to hear that this Amsterdam men’s clothier has just opened its first store on American soil. In the space that was the former Soho home of Christian Audigier, Ed Hardy shirts have (thankfully) been replaced with simple menswear boasting jazzy details: Slim-cut blazers ($235) feature patterned fabric under the collar and inside the sleeves for decorative popping and rolling, collared shirts ($125) have fanciful buttons and embroidered Scotch & Soda badges above the chest pockets, and roomy plaid pants ($103) look and feel like pajamas but are actually designed for street wear. In addition to the staples like dark-wash jeans ($155–$169), V-neck sweaters ($78) and leather jackets ($469), look for kitschy cotton T-shirts ($56) emblazoned with slogans like "Don’t waste water, shower with a friend." One-third of the shop features Scotch & Soda’s newly launched women’s collection, which includes pinstripe button-downs ($109), solid knit henleys ($63) and striped cashmere cardigans ($125) that give J.Crew a run for its money.