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Midtown West

Be sure to pack sunglasses on your next trek through Times Square: The sparkliest of sparkle palaces has taken root. The design concept, which first debuted in 2008 at the brand’s Tokyo flagship, uses textured walls with light-reflecting white prisms, stainless-steel- mirror finishes, LED lighting and two eight-foot-high crystal panels to create the illusion of wandering through a blingy forest. Once your eyes adjust, treat yourself to gold-plated, crystal-embedded bangles ($59 and up), a crystal-and-black-diamond cocktail ring ($300), or a pair of rhodium-plated pavé starfish earrings ($59). Dapper dons needn’t feel left out: The shop also shills stylish cufflinks ($70 to $90) and toastworthy stemware glasses ($390 for two).

Venue name: Swarovski
Address: 1540 Broadway
New York

Cross street: between 45th and 46th Sts
Opening hours: Mon–Sat 10am–midnight, Sun 10am–10pm
Transport: Subway: N, Q, R, 42nd St S, 1, 2, 3, 7 to 42nd St–Times Sq
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