Ten things we love about Seventh Avenue

This Park Slope strip needn't lie in the shadows of popular Fifth Avenue, thanks to its effortless weekend wares, indie stationery and sugary treats.

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  • Photograph: Ilenia Martini

    DNA Footwear

  • Photograph: Ilenia Martini

    Keds neutral-hued canvas lace-ups, $55 each, at DNA Footwear

  • Photograph: Ilenia Martini

    Vans checkered slip-ons, $39, at DNA Footwear

  • Converse All-Star high-tops, $44, at DNA Footwear

  • Photograph: Krista Schlueter

    Lion in the Sun

  • Photograph: Krista Schlueter

    Walk Up Press Local cards, $6 each, at Lion in the Sun

  • Photograph: Krista Schlueter

    Linda & Harriet letterpress postcard calendar, $32, at Lion in the Sun

  • Photograph: Krista Schlueter

    ESP Photos blank photo cards, $5 each, at Lion in the Sun

  • Photograph: Krista Schlueter

    Cocoa Bar

  • Photograph: Krista Schlueter

    Handmade chocolate almond caramel biscotti cluster, $4; and Triple Chocolate Mousse minicake, $7; both at Cocoa Bar

  • Photograph: Krista Schlueter

    Chocolatte, $5, at Cocoa Bar

  • Photograph: Ilenia Martini

    Tarzian West

  • Photograph: Ilenia Martini

    Boston Warehouse flower-shaped dish brushes, $14--$15 each, at Tarzian West

  • Photograph: Krista Schlueter

    The Clay Pot

  • Photograph: Krista Schlueter

    Julie Rofman colorful beaded leather bracelets, $74--$145 each, at The Clay Pot

  • Photograph: Krista Schlueter

    DA Metals stackable sterling-silver and enamel dot rings, $15 each, at The Clay Pot

  • Photograph: Ilenia Martini

    Gear to Go Outfitters

  • Gregory Active Trail backpack, $100, at Gear to Go Outfitters

  • Photograph: Ilenia Martini

    Elan Salon and Day Spa

  • Photograph: Krista Schlueter

    Back to the Land

  • Aubrey Organics lipgloss, $8, at Back to the Land

  • Photograph: Krista Schlueter

    Kiwi

  • Photograph: Krista Schlueter

    Billy Blues cotton cropped shorts, $98, at Kiwi

  • Photograph: Ilenia Martini

    Corey Lynn Calter silk patterned dress, $195, at Kiwi

  • Photograph: Krista Schlueter

    Loom

  • Photograph: Krista Schlueter

    Fossil canvas-and-leather blueprint tote, $118, at Loom

  • Photograph: Krista Schlueter

    Thomas Paul iPad case, $42, at Loom

  • Photograph: Krista Schlueter

    Illume decorative candles, $30, at Loom

Photograph: Ilenia Martini

DNA Footwear

1. Affordable men's kicks at DNA Footwear
Though the popular shoe chainlet has a location just a few blocks over on Fifth Avenue, it recently took over a grungy Laundromat and expanded its business to create a second Park Slope storefront. Polished hardwood floors and a spartan layout allows the men's and women's footwear displayed on the walls to be the center of attention, while leather ottomans provide comfy seating for trying pairs on. While there's a ton of merch on offer for ladies, DNA boasts an impressive Americana selection for the guys. Stay classic by picking up a pair of Converse All-Star high-tops ($44), neutral-hued canvas Keds lace-ups ($55) or checkered Vans slip-ons ($39). If you're looking to go granola for the summer, snag a pair of canvas TOMS ($44) instead. Mention TONY to receive 10 percent off all purchases (excludes TOMS and Uggs) through July 31. 230 Seventh Ave between 3rd and 4th Sts (718-965-1101, dnafootwear.com)

2. Locally produced stationery at Lion in the Sun
This upscale paperie sells the types of cards you won't find at Duane Reade—namely, ones handmade by Brooklyn designers. We're particularly fond of the ones from Walk Up Press' Local series ($6 each), emblazoned with iconic city imagery such as water towers, rats and cockroaches. More literal depictions of Kings County are found in the form of blank photo cards from ESP Photos ($5 each), which feature breathtaking shots of Coney Island's Wonder Wheel and the Great Lawn in Prospect Park. If you're looking to keep your life on track, pick up Linda & Harriet letterpress postcard calendars ($32), which provide you with a stack of 12 colorful cards for each month of the year that you can tack up on a wall or bulletin board. Mention TONY to receive 10 percent off all purchases under $100 through July 31. 232 Seventh Ave at 4th St (718-369-4006, lioninthesunps.com)

3. Chocolate confections at Cocoa Bar
True to its name, this bustling caf serves up countless chocolate treats. Whole slices of cake ($6--$7) are available, but you can just as easily sate your sweet tooth with various palm-size minicakes, like the white-chocolate-ganache-coated Triple Chocolate Mousse ($7), which features multiple layers of silky mousse in milk and bittersweet chocolate. You might mistake the handmade chocolate almond caramel biscotti clusters ($4 each) for truffles, but the round, cocoa-covered balls pack an unexpected crunch. If you're looking to sip rather than nosh, try one of the specialty Chocolattes ($5), which combine espresso, steamed milk and your choice of chocolate (dark, white, mint, cinnamon or spicy) for a potable treat that's thick and rich without being overwhelming. 228 Seventh Ave between 3rd and 4th Sts (718-499-4080, cocoabarnyc.com)

4. Whimsical housewares at Tarzian West
Packed to the brim with everything you need to add some kitsch to your kitchen, this is one place where the tight squeeze through the aisles is worth it. Everything on the shelves is bright and colorful, down to the silicone brushes ($8--$15) and Le Creuset pots ($130--$180). Tarzian also stocks, in addition to the cheerful basics, quirky indulgences like Boston Warehouse flower-shaped dish brushes ($15), ASA square porcelain teapots ($33) and Fred silicone ice-cube trays ($10) featuring UFO, smiley face and robot molds. Mention TONY to receive 10 percent off all purchases through July 24. 194 Seventh Ave at 2nd St (718-788-4213, tarzian-west.com)

5. Handcrafted jewelry at the Clay Pot
Established in 1969 as a ceramics studio by married couple Robert and Sally Silberberg, this brightly lit shop has been a Park Slope mainstay, even as the neighborhood transitioned over the years. Now helmed by the Silberberg's daughter, Tara, the Clay Pot still features walls of pottery and unique housewares, but the main focus has become its handmade jewelry. Peruse the multiple glass cases that showcase an array of baubles from a mix of local and international designers to discover Laurel Denise's cord-and-pendant hope bracelets ($36) and DA Metals colorful, stackable sterling-silver and enamel dot rings ($15 each). Typography fans will want to scoop up a few of Foundling's letterpress necklaces (small pendant $24, large pendant $42), which feature individual letters from newspaper cutouts set in a bezel charm that hangs from a long chain. For a piece that offers more versatility, try Julie Rofman's colorful beaded leather bracelets ($74--$145), guaranteed to look great with either a pair of jeans or a little black dress. Mention TONY to receive 10 percent off all purchases except bridal merchandise through July 31. 162 Seventh Ave between Garfield Pl and 1st St (718-788-6564, clay-pot.com)

6. Outdoorsy equipment at Gear to Go Outfitters
In April, owner and former naval officer Kevin Rosenberg expanded his thriving online business to open Gear to Go's first-ever storefront, allowing urban adventurers the opportunity to rent gear that they wouldn't have space for in their tiny New York apartments. You'll find tons of equipment in the shop to purchase, too, like Gregory Active Trail backpacks (to buy $100; to rent for three days $17, plus a refundable $12 security deposit) that are small enough for an everyday trek on the subway but large enough to take on a hike. Primus LED lanterns ($66) and Sea to Summit pocket-size packs of biodegradable soap that develop suds when added to water ($4) are guaranteed to make any camping trip more comfortable, while Platypus PlatyPreserve collapsible wine caddies ($10) will ensure this summer's outdoor festivals are well-lubricated (they hold an entire bottle of wine and fold flat in your bag when empty). Mention TONY for 10 percent off all purchases through July 31. 217 Garfield Pl between Seventh and Eighth Aves (718-399-7848, geartogooutfitters.com)

7. Customized facials at Elan Salon and Day Spa
You can indulge in a mani-pedi ($40) or Swedish massage (30 minutes, $50) at this full-service salon and spa, but Elan's seemingly endless list of personalized facials has us coming back for more. On-the-go shoppers can revel in the Express facial ($45), which includes a cleansing customized masque that will have your visage toned and moisturized in an hour. But those looking for a more languid, relaxing experience can partake in the aromatherapy facial (75 minutes, $80), which uses fruit and vegetable oils to deep-clean your pores, or the Repechage Four-Layer facial ($85, 75 minutes), which harnesses the antiaging powers of fresh marine-harvested seaweed to hydrate and purify skin. Guys can even have their mugs tended to with the Men's Sport facial (30 minutes, $45), featuring a pressure-point massage and a deep-cleansing and exfoliating scrub made specifically for male skin. 157 Seventh Ave between Carroll St and Garfield Pl (718-789-1700, elansalonandspa.com)

8. Organic beauty booty at Back to the Land
Don't skip this massive organic grocer just because you're not in the market for arugula—it features a surprisingly large all-natural beauty section that has everything from soaps and shampoos to lipsticks and bronzers. Clean up your act with Sappo Hill fragrance-free vegetable-oil soaps ($2) embedded with flecks of oatmeal to help slough off dead skin, or vegetable-based cleanser Weleda Birch Body Scrub ($16). Even tresses get the earth-friendly treatment, thanks to Giovanni Organic Straightening Elixir ($8), which tames unruly curls without relying on harsh chemicals. Burt's Bees products, including its gentle Rosewater & Glycerin toner ($12), take up a lot of shelf space here, but you shouldn't let that overshadow the Aubrey Organics section, where you'll find tinted lipglosses ($8) and bronzers ($12) in every shade imaginable. 142 Seventh Ave between Carroll St and Garfield Pl (718-768-5654, backtothelandnaturalfoods.com)

9. Casual-cool threads at Kiwi
If your summer wardrobe is in need of a tune-up, head to this small, serene boutique to peruse the racks of breezy, high-quality staples. Add a pop of color to your closet with a pair of Billy Blues cotton cropped shorts ($98) or a Corey Lynn Calter silk patterned dresses ($195). You can also load up on lightweight cotton tops, including Michael Stars solid tanks ($48--$50) and slouchy, striped Daftbird tanks ($88) with uniquely askew chest pockets. Top it off with a brightly colored, floppy San Diego sun hat ($28--$33) that will keep rays out of your eyes all BBQ season. Mention TONY to receive 10 percent off all purchases through July 14. 119 Seventh Ave between Carroll and President Sts (718-622-5551, kiwidesignco.com)

10. One-of-a-kind gifts at Loom
The window displays at this well-curated store might lead you to believe that Loom is a handbag shop, but once inside, you'll see that it has gifts galore for everyone on your list. Rib your high-maintenance brother by giving him a handsome Fossil canvas-and-leather blueprint tote ($118) featuring sketches of old-timey barbershop tools. Kitschy Thomas Paul iPad cases ($42) depicting an old computer setup from the 1980s will get a smile from your tech-addicted best friend. The next time you're heading to a dinner party or housewarming, thank your hostess with an Izola NYC soap set ($18) of three individually wrapped triple-milled oatmeal soap bars in beautiful packaging, or long-burning, tangerine-teakwood-scented Illume decorative candles ($30) with etched gold-metal covers and painted patterned glass. 115 Seventh Ave between Carroll and President Sts (718-789-0061)

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