The Impossible Project

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When Polaroid ceased production of its instant film in 2008, enthusiasts everywhere scrambled to hoard whatever stock remained. But just as instant analog photography was about to join the likes of the dodo bird and eight-tracks, the Impossible Project picked up where Polaroid left off: It bought the old factory and started producing new instant film for the old Polaroid cameras. At the Impossible Project’s Soho store, the first in the U.S., shutterbugs can shop for original Polaroid film ($18–$35) and cameras, as well as IP’s own brand of monochromatic films ($21)—designed to work with the Polaroid SX-70 ($240–$325) and 600 ($85) cameras. Also up for grabs: Groovy old Polaroid jackets ($74). Not in the market for a new-old camera? The airy shop doubles as an exhibition space, showcasing the works of instant-pic pros like Grant Hamilton and Laura Watt.
Venue name: The Impossible Project
Address: 425 Broadway
fifth floor
New York

Cross street: between Canal and Howard Sts
Opening hours: Mon–Fri 10am–6pm, Sat noon–5pm
Transport: Subway: N, Q, R, W to Canal St
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