Trend watch: New home-decor lines from fashion chains

H&M, Aéropostale and Ugg Australia launch home-decor lines that reflect each fashion brand’s aesthetic.

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NYC’s home-decor stores may be an obvious choice when shopping for your apartment, but a trio of fashion chains are offering reasonably priced alternatives. H&M, Aéropostale and Ugg Australia have all recently debuted their own home lines, hawking kitchenware, bedding and decorative objects that match their signature aesthetics.


  • Aéropostale Room graffiti magazine file, $22; and graffiti desk organizer, $15

  • Aéropostale Room Squadron pushpins, ten for $8

  • Aéropostale Room Vinea trash bin, $30

  • H&M velour bath towels, two for $10

  • H&M oiled-wood printed hangers, two for $10

  • H&M shoe bag, $6

  • H&M zebra-print ceramic plate, $4

  • Ugg Home classic pouf cover, $150

  • Ugg Home oversize knit 24-inch pillow, $125

  • Ugg Home cable-knit throw, $195

  • Ugg Home sheepskin 2’x3’ area rug, $145

Aéropostale Room graffiti magazine file, $22; and graffiti desk organizer, $15

Aéropostale Room

This teen-clothing chain’s debut decor line may be focused on outfitting dorm rooms with its bed-in-a-bag sets ($79–$99; include comforter, sham, flat sheet, fitted sheet, pillowcase and pillow) and dry-erase thought-bubble decals (four sheets for $17), but there are plenty of whimsical decorative accessories even adults can enjoy. Inject personality into your office cubicle with graffiti-print magazine files ($22) and paper-airplane–shaped pushpins (ten for $8), or make waste disposal less icky by using laser-cut floral trash bins ($30). Best of all, the assortment of desk organizers ($9–$25), lighting ($20–$70) and wall decor ($8–$55) clocks in under $100. aeropostale.com

H&M Home

Although the Swedish juggernaut has had home goods since 2009, they were previously available only overseas. That changed with the launch of H&M’s e-commerce site this August, which simultaneously brought the online-only range of bedding ($18–$129), kitchenware ($2–$15), bathroom accessories ($4–$20) and decorative objects ($4–$25) stateside. Items can largely be categorized by one of three aesthetics: quirky, as with dishcloths featuring bespectacled French bulldogs ($3); classic, including zebra-print ceramic plates ($4); and vintage-inspired, evidenced by velour towels resembling retro raffle tickets (two for $10). There’s also a handful of NYC-themed pieces, such as shower curtains emblazoned with a map of Manhattan ($20). hm.com

Ugg Home

Whether you love or loathe Ugg’s sheepskin boots, it’s hard to deny that they’re supremely comfortable. The footwear brand aims to capture the coziness of its signature Australian-inspired shoe in this 17-piece collection, featuring sheepskin rugs ($185–$1,995), cable-knit pillows ($75–$125) and throws ($195–$295), and leather-handled wool ottoman covers ($150). For the holidays, expect wintry ornaments ($12), plus cashmere and sequined stockings ($45). Ugg Australia, 600 Madison Ave at 58th St • 405 14th St at Ninth Ave (212-863-9209) • uggaustralia.com

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Follow Cristina Velocci on Twitter: @cvelocci



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