Uniqlo launches SPRZ NY in partnership with MoMA on Fifth Avenue today

The brand's global flagship outpost also gets a second floor makeover—complete with an in-store Starbucks. Check out our top picks in this slideshow.

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Basquiat

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Basquiat

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Basquiat

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Keith Haring

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Keith Haring

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Keith Haring

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Keith Haring

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Ryan McGinness

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Ryan McGinness

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Sarah Morris

  • Photograph: Courtesy of Uniqlo

    SPRZ NY, Lawrence Weiner, Uniqlo, MoMA

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Sarah Morris

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Jack Pierson

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Jackson Pollack

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Jackson Pollack

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Andy Warhol

  • Photograph: Courtesy of Uniqlo

    SPRZ NY Andy Warhol

  • Photograph: Courtesy of Uniqlo

    SPRZ NY, Lawrence Weiner, Uniqlo, MoMA

Photograph: Courtesy of Uniqlo

SPRZ NY Basquiat

Uniqlo's partnership with the Museum of Modern Art (the Japanese retailer sponsors free admission on Friday evenings at MoMA) now extends into the realm of clothing. Enter SPRZ NY, a new line at Uniqlo (mostly T-shirts, but also jackets, totes and other accessories) that features the art work of MoMA-approved artists exclusively at the store's Fifth Avenue location

The first lineup of SPRZ NY ("Surprise New York") features about 200 items ($6–$50, most T-shirts are $20) displaying the works of Andy Warhol, Jean-Michael Basquiat, Keith Haring, Jack Pierson, Jackson Pollack, Lawrence Weiner, Ryan McGinness and Sarah Morris. Warhol, Basquiat and Haring will always be represented in the collection, and in the future, the lineup will rotate in other artists featured at MoMA. In fact, Pierson, Weiner, McGinness and Morris personally helped designed the Uniqlo items based on their works hanging at the museum. The MoMA Design Store will carry a select offering from the collection, as well.

But that's not the only news coming from this Uniqlo outpost. In honor of the new collection, this location remodeled its second floor. The SPRZ NY items are displayed in museum-like glass displays, with plenty of room for customers to admire the art while they shop. A new Starbucks (a first for Uniqlo) on the floor also encourages lingering.

You can view the new space and the entire SPRZ NY line for the first time today. But first, check out our top picks from the collection.


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Editor: Marley Lynch (@marleyasinbob)

marley.lynch@timeout.com

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