Watch now: OK Go's new video, "End Love"
Tue Jun 15 2010
The latest clip from YouTube sensations OK Go features the gimmicks and camera tricks of the band's previous viral music videos—the last of which, "This Too Shall Pass," scored a whopping 14 million hits. Just days ago, "End Love" became the first video ever to premiere at Bonnaroo, right before a festival screening of the USA-England World Cup game. The video was apparently shot in one take (like the band's other videos), although that take was roughly 21 hours long, utilizing time-lapse photography techniques to show the scene change from night to day.