A hipstory

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1862

Captain Frederick Pabst marries Maria Best, and buys into her father's Milwaukee brewing company two years later. In 1882, his award-winning suds come with a blue ribbon, thus birthing the hipster's favorite beer—Pabst Blue Ribbon.

1897

The Chicago Tribune reports on "flippant youth" wearing slogan tees such as ones reading no flies on me. Can punk in drublic or zero to horny in 2.5 beers or don't blame me, i voted for taft be far behind?

1917

Converse introduces the "All-Star," later dubbed the "Chuck Taylor All-Star." The supersmelly fungus huts are popular—and unpopular, and then popular, and then unpopular, and then popular again—in every decade to come.

1944

The word hipster—a.k.a. "a character who likes hot jazz"—first appears, in a glossary of jive expressions that accompanies Harry Gibson's album Boogie Woogie in Blue.

1950s

John Deere introduces its signature hat, with a foam front and mesh backing. It would father the trucker hat, which would father Punk'd.

1966

Ninety-pound British model Twiggy (ne Lesley Hornby) makes her first appearance in a photo shoot. Thin is forever in.

1970

Urban Outfitters is born in Philadelphia. Stocked with '70s fashions, the store probably looked the same as it does today.

1974

Designer Vivienne Westwood and her husband, Malcolm McLaren, sell ripped T-shirts and rubber S&M clothing, launching the punk fashion movement. Spray-on jeans (and the Sex Pistols) soon follow.

1977

Elvis Costello sports his trademark dork glasses on the cover of his first album, My Aim Is True.

1981

MTV first starts searing the collective youth unconscious with a million '80s images that will later be ironically paid tribute to.

1991

Nirvana's Nevermind tour begins in Toronto, and Kurt Cobain becomes the reluctant icon of grunge fashion.

1996

Take everything that came before this, put it in air quotes, and you have Williamsburg. Drawn by cheapo rents, artists had been moving there since the 1970s, and by the mid-'90s, they predominated, waving an ironic retro look as their flag.

2002

The hipster style permeates the mainstream: Celebs and teenyboppers don the Von Dutch trucker hat, worn to death by Ashton Kutcher on MTV.

2003

The New York Times declares the trucker hat "over," which means it was over at least a year before. Meanwhile, The Boston Globe discovers its local kids are drinking...PBR (which means that one's really over). And Robert Lanham's mocking The Hipster Handbook finishes off the whole culture. Or does it?

2007

Skinny jeans, trucker hats, Costello glasses, slogan tees, PBR, Vans, All-Stars—all are declared "dead" by the media and hipsters themselves, but are still embraced by the mainstream, as well as people who look like "hipsters" but simply consider themselves cool. What's next?

2008

The powdered wig makes a comeback.

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