A viral marketing stunt for Carrie is actually pretty creepy (video)
Viral marketing—like this prank to publicize the remake of Stephen King's Carrie—just got a little too real for us.
Tue Oct 8 2013
Imagine you were just grabbing a cup of coffee on the way to work, when suddenly your local shop turned into a scene straight out of a horror flick. That's exactly what happened at West Village joint 'sNice, when a customer disgruntled by a coffee spill on her laptop (hey, we'd be pissed too) wreaked havoc upon her surroundings with telekinetic abilities.
If that sounds similar to the plot of a thriller, it's because the stunt was promoting the forthcoming remake of Stephen King's horror novel Carrie, which hits theaters October 18. The film's special-effects team rigged the coffee shop with remote-controlled furniture and bookcases packed with spring-loaded tomes—and totally freaked out the shop's patrons in the process (not enough to keep some from capturing the whole thing on video, though).
What do you think of the stunt—is it cool in a creepy way? Or are these types of stunts getting to be overdone? (Remember when flash mobs were the big new thing for marketers? Yeah, like that.) Let us know in the comments or on Twitter.
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Senior Editor: Amy Plitt (@plitter)
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