Factory recall

Jesus Christ meets Superstars in Barneys's new holiday campaign.

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Photograph: Nick himmel


Window treatment Barneys’s seasonal display goes Pop.

Photograph: Nick himmel

“I’m a populist,” asserts Barneys New York creative director Simon Doonan, who is celebrating 20 years of designing the fashion emporium’s eye-catching window displays. “I try to grab something that’s uppermost in people’s minds. And currently, there’s this explosion of interest in Andy Warhol,” says the famed style arbiter, referring to the upcoming Edie Sedgwick biopic Factory Girl and Ric Burns’s Andy Warhol: A Documentary Film.

For the Christmas 2006 season, Barneys launched a full-on “Happy Andy Warhol-idays!” campaign, with Factory wax-dipped Levi’s, banana-print sweatshirts and limited-edition Campbell’s soup cans. The store windows highlight various aspects of the Pop Art legend’s persona, including Andy the Factory Boy, represented by Coke bottles and Elvis icons; Andy the Social Butterfly, featuring wings composed of Polaroids from his Studio 54 days; and Andy the Collector, reflecting Warhol’s obsessive collection of dime-store novels, cookie jars and other bric-a-brac.


Photograph: Nick himmel

Doonan is quick to point out that, unlike many artists, Warhol took pride in his merchandising. “He was the patron saint of retail. He didn’t consider it dclass—he thought it was actually really great to be involved in something that everyone got to see.”

In keeping with the fuzzy nature of the season, Doonan assures us we won’t see any of Warhol’s less savory iconography in the store’s Madison Avenue storefront. “These are holiday windows, so we’ve steered clear of some of the degenerate excesses, like amphetamines and male hustlers,” he explains. “We haven’t filled the windows with electric-chair paintings. With Andy, there’s so much stuff that’s sweet and appealing, so there’s no need to.”

Barneys New York is located at 660 Madison Ave at 61st St.

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