Help make a floating pool in the East River a reality

+ POOL officially launched a Kickstarter campaign today to help fund their proposed East River swimming hole.

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+ POOL project

+ POOL project

Last month, we told you about + POOL, an initiative by Family and PlayLab that proposes adding a floating, plus-sign–shaped swimming hole to the East River. The pool would be filled with filtered water from the river—and yes, they promise that it'll be clean and muck-free. But they need funding to make it happen: An initial Kickstarter campaign raised about $40,000, and organizers were seeking another $500,000 to create a mock-up of the pool, a necessary step to make sure the filtration systems would actually work.


Now, the public can help make that facsimile a reality: Family and PlayLab launched another Kickstarter campaign today, with a goal of $250,000 that would be put toward building that model, which they're calling a Float Lab. If they reach the funding goal, the Float Lab will be built and placed in the East River by August; visitors could stop by to check out the model in action, and find out exactly how this pool would work.


Perks for backers include exclusive access to the pool when (if!) it opens in 2016, and the ability to have their names engraved on one of its tiles. Get more details about the project and the funding by visiting the Kickstarter page.



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