Hundreds lined up today for the new iPhone (video)

Check out scenes from the flagship Apple store, where consumers lined up for hours—or weeks—to get their hands on the iPhone 5S.

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The iPhone 5 launch at the Apple flagship store

The iPhone 5 launch at the Apple flagship store Photograph: PJ Blandori

Today Apple launched two new iPhones: the 5S and 5C. Customers lined up outside stores around the world; in NYC, the flagship opened to much fanfare from hyped employees and consumers who had been waiting in line—some for as long as two weeks—to get their hands on the new technology. When the store opened at 8am, the line was 1,417 people long, according to Mashable.


The 5S offers a top-notch camera, a faster processor and a fingerprint sensor for security. It comes in three colors, including the much-sought-after gold. The 5C is Apple's answer to requests for a lower-priced model, and features a plastic case.


Scroll through for snapshots from today's scene and read our chats with Apple die-hards, gold hopefuls and successful customers.


  • Photograph: PJ Blandori

    Hundreds lined up for the launch of the new iPhone at the Apple flagship store this morning.

  • Photograph: PJ Blandori

    Hundreds lined up for the launch of the new iPhone at the Apple flagship store this morning.

  • Photograph: PJ Blandori

    Hundreds lined up for the launch of the new iPhone at the Apple flagship store this morning.

  • Photograph: Marley Lynch

    Hundreds lined up for the launch of the new iPhone at the Apple flagship store this morning.

  • Photograph: PJ Blandori

    Hundreds lined up for the launch of the new iPhone at the Apple flagship store this morning.

  • Photograph: Marley Lynch

    The line extended down 59th St to Madison Ave and back up 60th St to fully surround the block.

  • Photograph: Marley Lynch

    Apple employees diligently prepared for the store's 8am opening.

  • Photograph: PJ Blandori

    They did the wave, too.

  • Photograph: PJ Blandori

    The first few people in line were let in at 8am.

  • Photograph: PJ Blandori

    The first few people in line were let in at 8am.

  • Photograph: PJ Blandori

    Holding chairs and sleeping bags, they streamed triumphantly into the store like technology-starved refugees.

  • Photograph: PJ Blandori

    Brian Ceballo was the first iPhone 5S recipient.

  • Photograph: PJ Blandori

    Consumers happily flaunted their new purchase when exiting the store.

  • Photograph: PJ Blandori

    Like this Apple superfan.

  • Photograph: Marley Lynch

    Helen, 21, Upper East Side, student

    Time Out New York: How long have you been waiting?
    Helen: Since 5am. Hopefully I'm going to get the 5S gold.

    Time Out New York: Why choose the S over the C?
    Helen: I don't like the C. It's got the colors, it's bright and fun, but it's not something you wanna do. Been there, done that.

    Time Out New York: Is this the longest you ever waited in line for something?
    Helen: No, probably not. I've waited longer for concerts, like Rihanna. We were standing all day and all night to get all the way to the front.

  • Photograph: PJ Blandori

    Kyle, 28, Gramercy Park, Web designer

    Time Out New York: How long have you been waiting, and which phone do you plan to buy?
    Kyle: I've been waiting since 2am. I think I'm gonna get the gold, just to mix it up a little.

    Time Out New York: Can I tell you some bad news? It's sold out.
    Kyle: I'm perfectly okay with that, I'll go with space-gray, the black. Or the white. I don't care, I'm just happy to be here.

    Time Out New York: Why did you get here so early?
    Kyle: It's kind of fun to get in line, and there's a camaraderie, and you meet people and get to hang out for a while.

    Time Out New York: What features are you looking forward to?
    Kyle: I'm looking forward to the new camera and the new flash. I take a lot of pictures on the go for a mobile blog.

    Time Out New York: Have you waited in line for other phones?
    Kyle: Yeah, I waited in line for the first iPhone for about four hours, and then I ordered the other ones online.

    Apple store employee: Guys, we are sold out of one of the phones right now, and it's the gold 5S. It's completely sold out, okay? We have them in the other two colors.
    Kyle: Thank you for breaking that news to me in a more gentle manner.

  • Photograph: Marley Lynch

    Gul, 21, Long Island

    Time Out New York: When did you get in line?
    Gul: I got in line at 12pm yesterday. I was the 25th person in line, and I delayed my trip back to Turkey for this. They didn't have the gold so I bought two of the 5S in silver.

  • Photograph: PJ Blandori

    Dean, 22, Prospect Park, Brooklyn; student

    Time Out New York: What time did you get here?
    Dean: It was yesterday at 11am.

    Time Out New York:  What have you been doing since then?
    Dean:  Nothing really. Just sitting there. I brought everything, you can see. I got a blanket, a jacket, a hat and everything…. It wasn't cold, actually.

    Time Out New York:  Did you leave the line?
    Dean:  Yeah, before midnight it was okay. You could go to the Apple store and use the bathroom, or get lunch or dinner.

    Time Out New York:  Is this the longest you've waited in line for anything?
    Dean:  Yeah, definitely.

    Time Out New York: What made you do it?
    Dean:  I used to have the 5, and I just wanted to upgrade it. I just wanted to be the first person. I got two—they're all black because there's no gold.

  • Photograph: PJ Blandori

    Greg, 49, Long Island, retired highway-maintenance worker

    Time Out New York: When did you get here?
    Greg: Monday afternoon. I was No. 8 in line.

    Time Out New York: Did you get the gold?
    Greg: I didn't get the gold, I got the black Verizon. I was the first person to get the iPhone back in 2007, when it first came out. I also waited four days. I couldn't believe the first people here waited two weeks. Two weeks!

    Time Out New York: What have you done since Monday?
    Greg: You know, took some walks around Times Square, took some walks around the Apple store; people held my spot. I slept right on the sidewalk, right on the street.

    Time Out New York: What's the draw for you?
    Greg: The draw is the anticipation, checking out new iPhones, just being amongst the first New Yorkers to get the new iPhones.

    Time Out New York: You said you were disappointed in there—why is that?
    Greg: Absolutely! Because, 8 o'clock I'm ready to buy my phone, I turn my ticket in, and not only were the tickets all mixed up but they were slow getting my first choice. It took 15 to 20 minutes, which is a long time. Longer than usual. You go in, get your iPhone, you leave! If you're trying to get the contract, that takes longer. I expect that. But this is no contract. If it's a no-contract phone, turn your ticket in, pay your money, leave.

    Time Out New York: Can you explain the ticket system?
    Greg: The ticket system allows you whatever choice of phone you want: 16G, AT&T, Verizon, Sprint, you choose the color…. But there wasn't a large selection of colors, which left a lot of people, including me, bitter!

    Time Out New York: Sounds like people are disappointed about the gold.
    Greg: Because they didn't put out enough golds. I'd like to ask the Apple people myself, how is it possible that no golds were available?

    Time Out New York: They had none?
    Greg: One gold.

  • Photograph: PJ Blandori

    Arthur, 25, Harlem, cabdriver and student

    Arthur: See that guy? He tried to cut in line with us about an hour before the launch. We didn't say anything because he was standing behind us, but the other people were like, "What the hell are you doing?"

    Time Out New York: How long did you wait?
    Arthur: From 3pm yesterday. I got 2 iPhones 32G black, the 5S.

    Time Out New York: Have you waited in line for the other launches?
    Arthur: Never.

    Time Out New York: Why wait this time?
    Arthur: I was excited about the product: a lot of new features. I'm most excited about the security, the fingerprint.

  • Photograph: Marley Lynch

    The elusive gold 5S and its silver counterpart

Photograph: PJ Blandori

Hundreds lined up for the launch of the new iPhone at the Apple flagship store this morning.


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Editor: Marley Lynch (@marleyasinbob)

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