Is Good to Go really the "Citi Bike for coffee"?

The new eco-friendly coffee-mug project just launched in Dumbo. Here’s how it works.

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In an effort to curb pointless waste in the city—appropriately enough, just in time for Earth DayBrooklyn Roasting Company has just pioneered a new project, Good to Go, in which people replace their paper cups with reusable plastic ones. The Daily News is referring to this scheme as "Citi Bike for coffee," which is a cute but somewhat bizarre comparison to make. Let's see how it holds up.

Is Good to Go a form of shared transportation?
No. It is a cup of coffee. A plastic cup. According to Brooklyn Roasting Company, around 11,000 paper cups are used every week between their two locations, so this is aimed at preventing that frankly absurd level of waste.

So it is good for the environment?
Well…yes. As are many things that aren't bicycles.

Can people pick up and drop off these cups of coffee from designated spots all around the city that you find with a handy app?
Not really. Brooklyn Roasting Company has only two locations, so you're kind of stuck with just those two spots. You pay $5, at which point you get your coffee in a plastic cup. You also receive a free drink and 25 percent off future purchases. Later, you drop the cup off at the café but hold on to the lid, which you present on your next visit as proof that you're part of the Good to Go scheme.

Is Good to Go a theoretically popular but financially embattled organization whose general manager recently quit?
Um…no?

Does it have a catchy name and a pleasantly relaxing all-blue color scheme?
Oh, my God, yes, it totally does have both those things!


Sorry. We totally get it now.


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Editor: Marley Lynch (@marleyasinbob)

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