Mad Men gets psychoanalyzed

Matthew Weiner, the creator of Mad Men, considers his show through the lens of psychotherapy at the Rubin Museum. We connect three of C.G. Jung's Red Book images to the series.

Swiss psychologist C.G. Jung didn’t just gather his theories on archetypes and the collective unconscious into stodgy, conventional books. He also developed them within an illuminated manuscript called The Red Book, interspersing analysis with lush paintings of costumed figures, dragons, sea monsters and other fantastical figures. This 95-year-old volume, written over the course of 16 years and never before seen in public, is the backbone of the Rubin Museum of Art’s “The Red Book of C.G. Jung: Creation of a New Cosmology” exhibition (through Feb 15).

For the past few months, the Rubin has invited artists, writers, actors and other personalities to interpret a folio from the The Red Book, assisted by certified Jungian psychoanalysts. The penultimate event features Mad Men creator Matthew Weiner. “Doing something private like this, in front of a bunch of people, almost makes me feel like a stripper,” says Weiner. We selected three images from the exhibit and plumbed the depths of the show for its Jungian connections.

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Q&A with Matthew Weiner

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