Shop during your commute with the MTA’s new pop-up series
The transit authority is debuting a series of month-to-month retail shops in subway stations across the city.
Thu Oct 17 2013
Photograph courtesy MTA
Remember when the Newsstand launched in Williamsburg's Lorimer St–Metropolitan Ave station back in June? Turns out the indie shop was part of an MTA pilot for a new concept of underground pop-up shops. Today, a teeny Uniqlo—to occupy a space in the 14th St–Union Sq station—opened its doors as the series's first official store.
The MTA plans to bring more of these subway pop-up shops by arranging month-to-month leases with independent businesses, online retail outfits and major brands. “Pop-up stores will provide a fresh and beneficial element to our stations while also improving the image and desirability of retail space in the subway,” said the authority's Thomas Prendergast in a press release.
What stores would you like to see during your commute? Let us know in the comments below or on Twitter.