Spin city: Live from New York, it's your Peloton Cycle class!
Ready for your close-up? This NYC-based fitness studio broadcasts its cycling classes to the whole world.
Mon Apr 28 2014
Photograph: Courtesy Peloton Cycle
Popular studios like Flywheel and SoulCycle are proof that New Yorkers are obsessed with Spinning. Now Peloton Cycle is entering the market, offering a twist on the typical cycling class.
Last year Peloton started selling a custom stationary bike (for about $2,000), complete with a tablet that streamed live and recorded classes. The company wanted to bring the group-cycling-class vibe (loud music, lots of woo!s) into people's living rooms. Sales were successful, so now the company is opening a new studio and live-stream command center, to debut later this week. Translation: You can ride a Peloton bike without having to shell out a small fortune.
Opening to the public on Thursday, the Chelsea studio (140 W 23rd St, between Sixth and Seventh Aves) features a lounge with a coffee bar (staffed by Jack's Stir Brew) and a storefront selling branded merch (and bikes). At least seven classes will be offered each day, and even though they are being filmed, camera-shy riders shouldn't worry: The instructors get most of the screen time. It's $30 per class; that fee includes water, a towel, shoes and a healthy snack. (Flywheel and SoulCycle each charge $34 for their classes, FYI.) Find more info at Peloton's website.
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Editor: Marley Lynch (@marleyasinbob)