Street survey: What's the most ridiculous neighborhood nickname?

We questioned 11 New Yorkers about the legitimacy of local monikers.

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  • Photograph: Nitzan Krimsky

    Petra M., 29; interior designer, East Village
    "Definitely BoCoCa. You would never guess what it really is. It sounds like a cocktail---with an umbrella."

  • Photograph: Nitzan Krimsky

    Agathe T., 19; publishing house intern; East Williamsburg, Brooklyn
    "ChoHo. It sounds weird---like SoHo, but in a different way that's not the right one."

  • Photograph: Nitzan Krimsky

    Holly M., 23; grad student, East Village
    "ChoHo, for sure. It seems like a scam because you think you're going to Soho, but you'll be in Chinatown."

  • Photograph: Nitzan Krimsky

    Ashlee R., 22; graduate student, Upper East Side
    "SoBro. I just imagine these really fratty guys being like, 'I live in So, Bro!'"

  • Photograph: Nitzan Krimsky

    Ben D., 32; Bio Bus driver, Morningside Heights
    "The most ridiculous name is SoBro. I actually park the Bio Bus in the South Bronx. The area has great Dominican food and lots of auto repair joints, which is great for parking the Bio Bus, but SoBro? No."

  • Photograph: Nitzan Krimsky

    Hugh Ma M., 21; marketing agency intern; Astoria, Queens
    "BoCoCa. It kinda just sounds like shit."

  • Photograph: Nitzan Krimsky

    Mike L., 65; filmmaker; Jackson Heights, Queens
    "BoCoCa...because it sounds like a baby crapping."

  • Photograph: Nitzan Krimsky

    Nora H., 40; unemployed, East Harlem
    "SoBro. I grew up on E 153rd Street and Melrose Avenue, and we never called it SoBro. It was always the Bronx. I don't know where they come up with these names. I'm surprised they don't have Crook Island for Coney Island."

  • Photograph: Nitzan Krimsky

    Marisa R., 21; administrative assistant; Newport, NJ
    "SoBro. It makes sense, but it [sounds] like someone's midway through conversation."

  • Photograph: Nitzan Krimsky

    Pluto, 18; coffee master; Bedford-Stuyvesant, Brooklyn
    "BoCoCa is the most ridiculous of all. I feel like that's what drug dealers [say]. That's what they call the block where they sell drugs. BoCoCa."

  • Photograph: Nitzan Krimsky

    Randy F., 48; real estate company owner, Gramercy
    "I think BoCoCa [is most ridiculous]. Mine is the only officially unnamed neighborhood in Manhattan. It's between Murray Hill and Gramercy Park, so we call it Middle East. It also happens to be an area where we have a lot of Middle Eastern restaurants."

Photograph: Nitzan Krimsky

Petra M., 29; interior designer, East Village
"Definitely BoCoCa. You would never guess what it really is. It sounds like a cocktail---with an umbrella."

Users say

2 comments
amy
amy

definitely bococa.. the asian guy is really cute his smile could light up a room!

Anonymous
Anonymous

soo true!!!! ahh this girl is so cute too!