The MTA will sell “I Love NY” MetroCards in remembrance of Sandy
Starting tomorrow, October 29, 300K special-edition MetroCards will go into circulation at select station booths
Mon Oct 28 2013
Photograph: Marc A. Hermann / MTA New York City Transit
One year after Hurricane Sandy devastated New York City and its neighbors, the MTA will sell commemorative “I Love NY” MetroCards in place of its usual yellow passes. Beginning tomorrow, 300,000 of the MetroCards will go on sale at station booths, although there’s no info yet as to which specific stations will be offering the limited-edition goods.
The front of the card will feature the classic “I Love NY” logo—which has experienced a bittersweet resurgence of popularity during NYC’s post-Sandy recovery process—and there will be six versions of the reverse side, each honoring a different area especially hard-hit by the storm.
Governor Cuomo announced that this transit-focused remembrance is part of a larger “Come see the comeback” tourism campaign, celebrating NYC’s resilience in the face of Sandy, and encouraging tourists and locals to visit some of the most storm-damaged areas. Accordingly, tomorrow’s MetroCards will feature the slogan “This is your passport to see the comeback.”
And don’t forget, the MTA is also showing its love to A and R train passengers tomorrow with free rides.