The newest Barneys campaign features 17 stunning transgender models
Photographer Bruce Weber shot diverse transgender models for the iconic store’s spring 2014 campaign, which launched today
Fri Jan 31 2014
Photographs: Bruce Weber
The latest campaign from Barneys is setting out to change perceptions about gender identity and the fashion world. Shot by NYC photographer Bruce Weber, the ads and catalog images showcase typically stunning high-fashion models like Katie Hill and Arin Andrews, pictured above on the left-hand side; they're extremely tall, enviably thin and have unbelievably good bone structure. They're also transgender, and they're just two of the 17 trans models that appear in the spring 2014 campaign, titled "Brothers, Sisters, Sons & Daughters."
With a few exceptions, transgender individuals haven’t been fully accepted in the fashion world, and this collaborative project sets out to change that. “I was exquisitely aware that in the last decade, the LGB communities have made extraordinary advances, and the transgender community has not shared in that progress,” said Dennis Freedman, the mastermind behind the campaign, in an interview with The New York Times.
The campaign aims to raise awareness about trans people's continued struggle for acceptance, and to share and embrace the inspiring stories of 17 brave individuals. To that end, the photos feature not only the models but also their support network—family members, pets, etc. In addition, the catalog includes personal stories and interview excerpts with the models, who are of various races, ages, socioeconomic positions and places on the transgender spectrum. Many of them have never modeled or appeared in print.
Barneys partnered with the National Center for Transgender Equality and the LGBT Community Center for the campaign for two purposes: to break stereotypes and promote social acceptance. The store will donate 10 percent of all sales on February 11 to the charities.
Find more information about the campaign and watch a five-minute film about the piece via Barneys.
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