US Open gets hip to the Information Age with social-media wall

A giant screen near the stadiums will broadcast all the #usopen news from Twitter, Facebook and Instagram.

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Arthur Ashe Stadium

Arthur Ashe Stadium

It appears that Twitter's about to get a prominent spot on the tennis court: US Open organizers announced this week that they'll be introducing a giant "Social Wall" to keep audiences up to date with social commentary on the matches.


The gigantic screen will stand at attention near the Louis Armstrong Stadium in Flushing Meadows, Queens, and will broadcast all the big #usopen news circulating on Twitter, Facebook and Instagram. The organizers promise to publish comments both good and bad, so everything from underdog-loving cheers to Venus Williams tweet-hate will get a chance to flash across the screen. (No threats or obscenities are allowed.)


"It’s a fun thing that gives people going to the US Open a chance to see their quotes up on a wall," Melissa Shuffield, a spokeswoman for wall sponsor JPMorgan Chase, told the New York Post. "You can see what celebs are saying and check out cool moments from games." Plus, there are prizes; Instagrammers can get their hands on $1,500 for the best fan photo of the tournament.


You can follow the wall on the event's website. The US Open kicks off today and runs through September 9, with more than 700 players descending on Flushing Meadows to vie for the coveted top spot; for a full list of things to do and watch for at this year's tournament, be sure to check out the rest of TONY's comprehensive US Open 2013 coverage.


[h/t New York Post]



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