Watch The Walking Dead’s freaky prank, now under investigation (video)
After organizing a seriously creepy promo campaign last week in NYC, AMC is under scrutiny from the MTA for not getting the right permits
Mon Feb 10 2014
Still via YouTube
It's not the first creepy marketing campaign to hit the streets of NYC—but it may be one of the scariest. In anticipation of The Walking Dead's second-half-of-the-fourth-season premiere, which aired last night, AMC released a promo video showing zombies hiding underground, reaching their bloody hands up through a subway grate and scaring the crap out of innocent New Yorkers. As you can see from watching the video embedded below, it was totally effective.
Maybe it was a little too effective—the MTA is now investigating the stunt, saying that permission was not granted to open the Union Square subway grate. Plus AMC could face charges from the city, since it didn't receive permission or notify officials about the prank, a requirement for commercial shoots filmed in NYC's public spaces.
"We are deeply troubled by this video," an MTA spokesperson said in a statement to PIX 11. "We have forwarded it to the NYPD and are also conducting our own investigation."
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