After a well-received pop-up shop at the end 2012, this rugged footwear brand opens its first permanent NYC store. Popular for supporting the soles of laboring men, the work-boot company has come a long way since its introduction to the elbow-grease generation in 1883, now offering stylish men’s ($150–$750) and women’s ($175–$625) footwear along with apparel ($48–$490) and accessories ($55–$400). The 1,800-square-foot space pays homage to Wolverine’s heritage by using salvaged wood from its original tannery in Rockford, Michigan, to display 170 genuine boot lasts. Old-fashioned brand ads and vintage lighting hang above Wolverine’s signature 1,000 Mile leather lace-up boots ($350), created in 1914, and women’s ankle booties ($300), updated by New York designer Samantha Pleet. Look for clothing such as BKLYN Dry Goods tees ($48) and Tellason slim-fit jeans ($220), as well as add-ons including Filson zippered tote bags ($140) and Tanner Goods leather belts ($110).
|Venue name:||Wolverine Company Store||Contact:|
256 Elizabeth St
|Cross street:||between E Houston and Prince Sts|
|Opening hours:||Mon–Sat 11am–7pm, Sun noon–6pm|
|Transport:||Subway: B, D, F, M to Broadway–Lafayette St; 6 to Bleecker St; N, R to Prince St|
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