Blessed with a truly dramatic location on the Embarcadero (many of the rooms have great views of the Bay Bridge, and the spa is atop a penthouse suite), Joie de Vivre's Hotel Vitale is otherwise discreet in its stylishness. The capacious rooms are done out in pale colours, all the better to reflect the light, with super-comfortable beds and excellent amenities - including wall-mounted LCD flat-screen TVs. The huge but inviting bathrooms have a sliding door that allows some sounds to waft through; you can also soak in the spa's deep tubs on the rooftop. Downstairs is a bar and restaurant (the Americano) that conforms immaculately to the comfortably chic ambience. Highly recommended.