If you're happy in this slightly edgy pocket of the Tenderloin, you'll appreciate this Joie de Vivre hotel's proximity to Market Street. Cinephiles will love the cleverly executed homage to 1930s movie houses: walls are covered in black and white images of old cinema marquees and local film schedules are posted on a board. Best of all, there's a mini-theatre, with real vintage cinema seating, in which guests can enjoy nightly viewings (albeit on a TV). All of the comfortably stylish rooms (with bijou-like amethyst and gold tones) are named after a movie shot in the city, but there's nothing to distinguish Vertigo from Mrs Doubtfire besides a film still on the wall. Free pastries, coffee and tea in the morning will help you face the all-too-real world outside.