The jean-ius of Howard Gee and Christopher Louie is to mix the familiar brands (Rag & Bone, Rogan, Nicole Farhi, LAMB, Earnest Sewn, Edun) with ones that...
1519 Grant AvenueIf you've got an occasion, Ambiance has the perfect ensemble for it: its glowing collection of retro-style dresses and saucy skirts is even arranged by...
1458 Haight StreetThis Los Angeles-founded clothing maker boasts that its T-shirts, jersey minis, hoodies, undies and bikinis are sweatshop labour-free, which makes it even...
1615 Haight StreetAfter an outfit that says casual without suggesting distressed? American Rag is less daunting than a used-clothing shop but a cut above chain institutions...
1305 Van Ness AvenueEvery fashionista's best friend, Barneys arrived in San Francisco in 2007 in a quiet, low-key manner in keeping with its tasteful style (and perhaps the...
77 O'Farrell StreetSpace is at a premium here, but this tiny boutique packs in the style with vibrant T-shirts and edgy new designers, all at moderate prices. Even better, the...
1510 Haight StreetFor a taste of incense-burning, multiculti Berkeley grit, stop at the Berkeley Flea Market, conveniently located at the Ashby BART station parking lot, at...
Ashby BART station parking lotFilling the retail gap between Macy's and Neiman Marcus, the Little Brown Bag's temple to luxe wares has finally touched down in San Francisco, in the...
Westfield San Francisco Centre, 845 Market StreetHoused in a renovated Victorian, this pastel-hued shop for moneyed 20-year-olds has designer denim and an endless array of pricey clingy tees.
2999 Washington StreetBuffalo Exchange didn't achieve its lofty station as a national trade-in chain by its gentle touch: locals are used to looks of near-contempt when trying to...
1555 Haight StreetSweet stuff for trendy young women with an eye for whimsy: patterned wallets, new-wave slingbacks and gold danglers brush up against puffed sleeve...
3153 16th StreetRelying on textiles as varied as Polartec and satin brocade, Oakland designer Cari Borja is sure to touch your inner Vincent Minnelli heroine with such...
2117 4th StreetCasa Bonampak is a must-see shop where you can pick up all your Día de los Muertos (Day of the Dead) supplies. It also sells excellent compilation CDs and...
3321 24th StreetCitizen is all about upscale utilitarian chic, meaning Scotch & Soda, Ben Sherman and Fred Perry appear alongside Ted Baker, Jack Spade and Gucci...
536 Castro StreetFor a formal frock or couture gown, turn to Colleen Quen, who works out of the ivory atelier she shares with her husband, sculptor Rick Lee. Duchess silk...
7 Heron Street