Davidoff Adventure
Inspired by: The fresh smell of the rainforest after a shower.
Top notes: Mandarin, lemon, bergamot, mate leaves and black pepper.
Smells like: Danger. If you smell him coming, run
Campaign face: An unshaven Ewan McGregor straddling a bad-ass bike.
Who would likely spritz it: The guy who fancies himself as a rugged bad boy or the urban yuppie looking to purchase some street cred.
Price: $78 (50ml), $112 (100ml)

BOSS Pure
Inspired by: The aquatic freshness of nature, Mediterranean-style.
Top notes: Fig water combined with citrus notes.
Smells like: Your freshly scrubbed kid brother’s got a date
Campaign face: The chiselled, all- American model and Fear Factor winner Chris Austad.
Who would likely spritz it: The athletic metrosexual who makes no apologies for hogging the bathroom mirror.
Price: $69 (50ml), $118 (75ml)