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Alternative SG50 logos

We got ten artists and designers to put their spin on the unfortunately ubiquitous SG50 logo. They’re way better than the actual thing, if you ask us

Written by
Gwen Pew
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Ang Song Nian (Artist)
Artwork: Ang Song Nian

Ang Song Nian (Artist)

‘The logo was made with an image from Sidewalk Easement, my photographic record of the improvised living spaces found in HDB estates.’
Wanton Doodle (Artist)
Artwork: Wanton Doodle

Wanton Doodle (Artist)

‘It’s often said that the people make a nation, but I feel that our city’s skyline also speaks volumes. This piece personifies the past structures as they co-exist with current and future ones.’
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Darren Soh (Photographer)
Artwork: Darren Soh

Darren Soh (Photographer)

‘I used People’s Park Complex as the backdrop. It’s neither new nor fancy, but it embodies a small island growing into nationhood when it was built in the ’70s.’
Robert Zhao Renhui (Artist)
Artwork: Robert Zhao Renhui

Robert Zhao Renhui (Artist)

‘2015 minus 915 is 1100, which is the year that the earliest record of Singapore dates back to. Let’s look at Singapore from the year 1100 AD.’
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Yen Phang (Artist)
Artwork: Yen Phang

Yen Phang (Artist)

‘I was exploring the idea of (and also paying tribute to) Singapore as a garden city, particularly the beautiful improbability of man-shaped nature within an urban city.’
Guo Yixiu (Artist)
Photo: Guo Yixiu

Guo Yixiu (Artist)

‘[In the Fun Pack], “I” will be given many things. Some will be wrapped in plastic. Individually. These things that were once about social activities are now individually given.’
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Heman Chong (Artist)
Artwork: Herman Chong

Heman Chong (Artist)

‘Celebrate SG50 with a difference. Free Speech Now!’
Stephanie Ong (Art Director, The Lo & Behold Group)
Artwork: Stephanie Ong

Stephanie Ong (Art Director, The Lo & Behold Group)

‘SG50 – the zhap that holds us together.’
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Randy Yeo (Designer, Practice Theory)
Artwork: Randy Yeo

Randy Yeo (Designer, Practice Theory)

‘An extremely pared-down take on the SG50 logo in response to the visual fatigue the current red circle brings.The new SG50 logo is efficient, clean, modern, and boring (until you look closer) — just like the place we call home.’

Ernest Goh (Artist)
Artwork: Ernest Goh

Ernest Goh (Artist)

‘Breakfast at 8, jungle at 9, Singapore at 50!’
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