Ginza Sembikiya Tsukiji

The fruit sandwich at Ginza Sembikiya Tsukiji is what lunchbox dreams are made of. Abandon your tired ham and cheese affairs and embrace fresh strawberries, crisp slices of apple, melon, peach and crunchy chestnut, all slathered with whipped cream and sandwiched between sliced white bread, crusts removed of course. Opened over 120 years ago, the Ginza Sembikiya shop has a longstanding reputation for selling the finest seasonal fruits. Over the decades the business has expanded to include fine French pastries, desserts and chocolates. The latest offering is this takeaway shop at Tsukiji, which specialises in fruit sandwiches along with pastries, gift-boxed delicacies and fresh juices. Signature desserts such as the swiss roll are made fresh daily. The seasonal tarte is first among equals, made with the best quality fruit the chefs can get their hands on. And their fruit-topped shaved ice is available just in time to beat the rising Tokyo temperatures.