For the big designer labels head west of place Masséna to rue du Paradis, rue Masséna, rue de la Liberté, rue Alphonse Karr and avenue de Suède. Avenue Jean Médecin, meanwhile, is home to every chain store imaginable. It should be noted that place Massena and avenue Jean Medecin are currently experiencing massive disruption as Nice is in the process of constructing its tram route. Cours Saleya is piled with fruit and veg, olives and cut flowers; on Mondays, you’ll find antiques, fabrics and knick-knacks.