The more original shops are in the 7th district. Park (Mondscheingasse 20, 526 4414), two vast floors of big names and hot local designers, and Be A Good Girl (Westbahnstrasse 5A, 524 4728), suppliers of Freitag bags, are good addresses. Designer names are on Kohlmarkt in the Innere Stadt near hatters Mühlbauer’s new flagship store (Seilergasse 10, 5122241).

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