Pink Ribbons, Inc.

Participants at the 2010 Avon Walk for Breast Cancer in Pink Ribbons, Inc.

Time Out rating:

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Time Out says

Posted: Tue May 29 2012

When a grassroots movement becomes too successful, it’s ripe for exploitation by corporate sponsors. Such was the fate of breast-cancer awareness, according to Léa Pool’s angry, enlightening doc, which alternates progressive talking heads with footage of the endless “race for the cure” events they criticize. The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease, as well as using funds for endless drug research while ignoring the toxic environmental factors. It’s a powerful and subversive reminder that, pink or not, depoliticizing a worthy cause is never pretty.

Follow Andrew Schenker on Twitter: @aschenker



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Release details

US release:

Fri Jun 1, 2012


97 mins

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