Mini Takes The States Pre Event W/ Collectif Coin

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Mini Takes The States Pre Event W/ Collectif Coin
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Mini Takes The States Pre Event W/ Collectif Coin says
Join Mini Southern Region at Ponce City Market for the MINI TAKES THE STATES 2016 Pre-Event featuring the United States premiere of French digital art lab Collectif Coin's performance of "Childhood (Cyclique 2.0)," an immersive light and sound experience, on Friday July 8, 2016. The FREE event takes place on the Ponce City Market lot facing Glen Iris.

The daytime activities for the MINI TAKES THE STATES (MTTS) Pre-Event include programming for MINI enthusiasts which begins at 11 a.m., on Friday, July 8. MINI dealers will be on site with the new MINI Clubman, information about MINI purchase and lease programs, and accessories for purchase.

Participants will also have access to Ponce City Market’s diverse and distinctive Central Food Hall and retail offerings. After visiting Ponce City Market, participants are encouraged to use the direct access from Ponce City Market to stroll along the Atlanta Beltline.

The evening event, developed and produced by Atlanta-based MA Design is Human, begins at 9:00 pm with Collectif Coin’s “Childhood" (Cyclique 2.0),” an immersive audio-reactive light show, with repeat performances throughout the evening.

"Childhood" is a light and sound installation made of 256 helium balloons equipped with LED lights. The 700-square-meter floating matrix lights up in sync with the music, creating an immersive audiovisual experience for the audience.

MINI TAKES THE STATES (MTTS) is a legendary cross-country rally for MINI owners that kicks off at the Atlanta Motor Speedway in Georgia, on July 9. From Atlanta, MINI motorers make the cross-country journey through 15 cities, finishing the epic Motoring adventure at The Thermal Club, Race Track in Palm Springs, California on July 23.

Become a part of a light show you'll never forget. For more information, visit, and follow us on Twitter at @ MiniTakestheStates, and follow #MMTS2016.
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By: MA Design is Human

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