Webinar: What Every Photographer Ought To Know About Being Different

All marketers tell you that in order to succeed, you have to be different. But what does "different" really mean? Whether you call it your competitive differentiation point or your unique selling proposition, you know you've gotta have one. But how different does your business really need to be? And what sort of thing would make your business different in a way that's meaningful and significant enough to attract new clients? This webinar is open to everyone (but only PPA members or PPAedu subscribers can catch the recording after the event)! To register, visit http://www.ppa.com/edu/content.cfm?ItemNumber=7258&RDtoken=40982