Sxsw 2015 // Music Bc Showcase // Presented By Beat Route Magazine And Winniecooper.Net

Music BC brings the west coast back to SXSW! Music BC Industry Association with BeatRoute Magazine and WinnieCooper.net are excited to announce their return to SXSW in Austin, TX this spring. The popular annual showcase is taking place at the legendary live music institution, Maggie Mae’s, on Friday, March 20th and will highlight the brightest up and coming talent from British Columbia, Canada. • MARCH 20, 2015 at Maggie Mae’s (323 E 6th Street) • Dan Mangan + Blacksmith / SonReal / Yukon Blonde / Humans / The Matinée / NEEDS FRIDAY // 8PM-2AM 1AM - Humans | www.dashumans.com HUMANS has established themselves through creating sounds that successfully fuse experimental electronic elements with catchy indie-pop hooks. Using a combination of synthesizers and instruments, the sound has a certain way of being very unique, while not tied down to one specific genre. Their debut LP “Noontide” is being released this spring. 12AM - Dan Mangan + Blacksmith | www.danmanganmusic.com Two-time JUNO Award-winner Dan Mangan has returned under a new moniker, Dan Mangan + Blacksmith. Club Meds is the fourth LP offering from Dan Mangan, and the first under the new configuration. The new namesake is timely, as this album is indicative of a new beginning, of sorts. The album is influenced by subtler American-underground innovators like Blonde Readhead or Stever Reiche at some times and at other moments hits emotional pay dirt reminiscent of British scene-survivors like Peter Gabriel or Radiohead. 11PM - SonReal | www.iamsonreal.com SonReal is a JUNO Award and MMVA nominated artist whose unique approach to hip-hop has allowed him to sustain a loyal and growing domestic fan base. With a new focus on conquering the international market, SonReal is gearing up for his own “Everywhere We Go Tour” throughout the USA as well as recording his international debut album. 10PM - Yukon Blonde | www.yukonblonde.com Yukon Blonde has earned acclaim for its hook-heavy brand of pop rock. Artistically uncompromising, Yukon Blonde has proved that they are willing to go wherever their restless artistic muse takes them. The band has been heavily touring worldwide since 2012 and have just completed recording their third album. 9PM - NEEDS | www.needsvancouver.com Post-Hardcore Vancouverites, NEEDS, are set to release their first full-length album this coming May on File Under: Music (Kathryn Calder, Slam Dunk, Bend Sinister). Touted as the next great Canadian punk band, their 10-song album is menacing and melodic, intelligent yet terrifying. NEEDS call on the mighty lords of angry guitar rock and kneel before fuzz and distortion... Pay heed to the gods of avarice. 8 PM - The Matinée | www.thematineemusic.com After 4 major Canadian tours, The Matinée have recently stepped out of the studio with their second album “Call of the Wild” produced by Steve Bays (Hot Hot Heat, Mounties). A departure from their past work, “Call of the Wild” is Rock influenced with strong hooks and Dylanesque lyrics. _______________ ABOUT MUSIC BC - Representing the British Columbia music industry for more than 20 years, Music BC is a non-profit society dedicated to providing information, education, funding, advocacy, awareness and networking opportunities to nurture, develop and promote the spirit, growth, and sustainability of the BC Music community. ABOUT BEATROUTE MAGAZINE – BeatRoute Magazine is a monthly music, arts and entertainment publication distributed online and in print throughout Western Canada in Alberta and British Columbia. This year marks the publication’s 10-year anniversary. ABOUT WINNIECOOPER.NET – Winniecooper.net is a Vancouver based music and events website dedicated to unearthing the latest trends in pop culture. THIS SHOWCASE IS PROUDLY SPONSORED BY // Creative BC, The Province of BC, FACTOR and 102.7 the PEAK Music BC BeatRoute (BC) Winniecooper.net RSVP to: rsvp@beatroute.ca Wristbands & Badges accepted, priority to RSVP *Subject to capacity For media requests or information on any showcasing talent: Glenn Alderson BeatRoute Magazine glenn@beatroute.ca