Wna Brisbane Business Networking Luncheon

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Wna Brisbane Business Networking Luncheon
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Wna Brisbane Business Networking Luncheon says
TOPIC: Content Creation 101 - How To Never Be Stuck With What To Say or Share About Your Business

GUEST SPEAKER: Ingrid Cliff - Chief Word Wizard, Heart Harmony Communications

Traditional marketing is dead. Consumers have finely tuned radars that tune out marketing messages in a split second. What they are looking for is information and they want it NOW! Enter the world of content marketing.

Content marketing is the art of communicating without selling. It is where a business creates, curates and shares valuable and relevant information as a way of attracting and retaining clients. And the best bit - small businesses can excel at it!

But how do you come up with content when you are not great at writing, don't have a marketing team behind you and are flat to the boards simply running your business?

During this session you will discover how to use the 5 Main Content Groups and how you can leverage them through free online tools so you create a strong, engaging digital presence (… and still have a life).

In this session you'll learn how to:

* Discover the needs your clients desperately want to fill.
* Find out what content works and what falls flat (before you waste time creating it).
* Create an easy-as-pie content calendar to keep you on track.
* Use simple tools to automate and streamline your process.
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By: Women's Network Australia