Hubbard wins, places and shows in midday ratings race

Call it the Chicago trifecta: When it comes to the radio stations adults are listening to between morning and afternoon drive, there’s the Hubbard trio — and then there’s everybody else.

In Arbitron figures released Monday, Hubbard Radio’s classic rock WDRV-FM (97.1), adults hits WILV-FM (100.3) and hot adult-contemporary WTMX-FM (101.9) finished first, second and third, respectively, during the midday time period in the highly desirable 25-to-54 demographic.

The three stations combined commanded an impressive 15.5 percent share of all adult listenership between 10am and 3pm Monday through Friday. That’s up from a combined 14.9 share in April.

Two Spanish-language regional Mexican stations — Univision Radio’s WOJO-FM (105.1) and Spanish Broadcasting System’s WLEY-FM (107.9) — captured the fourth and fifth spots in middays for a combined 8.8 share of adults.

Dig deeper in the ratings and you’ll find another spirited horse race among various talk formats in the early midday hours. Sports/talk in particular leads the pack, with the Score’s Dan McNeil and Matt Spiegel and ESPN 1000’s Tom Waddle and Marc Silverman delivering a combined 6.8 share of adults.

Here’s a snapshot from the Arbitron ratings for May of Chicago’s top talk stations from 9 to 11am weekdays, followed by share of listeners between 25 and 54:

  • WSCR-AM (670) CBS Radio sports/talk 4.0 Dan McNeil and Matt Spiegel

  • WMVP-AM (1000) ESPN sports/talk 2.8 Tom Waddle and Marc Silverman

  • WBBM-AM (780)/WCFS-FM (105.9) CBS Radio news 2.1

  • WLS-AM (890) Cumulus Media news/talk 2.1 Bruce Wolf and Dan Proft

  • WBEZ-FM (91.5) Chicago Public Media news 1.4

  • WGN-AM (720) Tribune Co. news/talk 1.3 Mike McConnell

  • WCPT-AM (820)/WCPT-FM (92.7) Newsweb Radio news/talk 0.5 Stephanie Miller

  • WIQI-FM (101.1) Merlin Media news 0.4

  • WIND-AM (560) Salem Broadcasting news/talk 0.1 Glenn Beck


Thursday update: In response to reader inquiries, I obtained and posted the Arbitron share for Newsweb Radio's WCPT-AM (820) and WCPT-FM (92.7) above.

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Laura Baginski, Editor (@TimeOutChicago)