SEEN‧SMOG, Chen Chun-Wei, Taiwan, 2015 (Ideology Category)
Tackling the issue of air pollution in Asia, Taiwanese designer Chen Chun-Wei’s Gold Award-winning posters cleverly use blurry grey tones and out-of-focus X-ray films to demonstrate an all too real threat where smog is slowly blocking everything from sight. Underneath the foggy layer, Chen also touches upon three secondary threats created by air pollution by utilising three simple yet effective icons: a giant panda, symbolising rising animal mortality rates; a person wearing a mask, demonstrating its ineffectiveness; and a historic Chinese building, signifying the deterioration of cultural heritage.