Shopping in Tel Aviv: the best fashion boutiques

The gorgeous building housing Numéro 13 is more than 100 years old, housed in two apartments connected by a shared patio, showering the space with light. Elise, the shop’s owner and a respected figure in the local retail world, also owns Boutique Elise, located just down the street. The huge space gives way to a curated mix (there’s even a hairdresser in one of the open spaces).The wares are dripping with European chic and artful taste, but expect to spend a pretty shekel.

Comme il faut is comprised of a fashion house, women’s only spa, and chef's restaurant located at the Beit Banamal (Home in the Harbor) complex at Tel Aviv port, that offers a women's venue for culture and entertainment. Sybil Goldfiner founded the company together with Carole Godin 22 years ago, as a business by women for women. The company seeks to advance women in Israeli society by developing and cultivating feminist awareness.

From apparel to bedding as well as homeware, paper, and fragrances, there is no doubt that you will be satisfied with the massive amount of items and collections this stylish store has to offer. With minimal design, it is hard to find a drop of color in the simple store where the fabrics and products shine, not the colors. Although the tones of grays and whites may seem drab, the clothing is innovative and creative, making the simplicity attractive and necessary, not boring or lazy. Stop in the calming store for quality fashion items and products, we can guarantee that you will leave satisfied.

As Israel’s first online retailer, Belle & Sue broke boundaries entering the market six years ago. Today this sister duo has opened a chic storefront on Shenkin Street. Belle & Sue regularly hosts highly popular sample sales and stocks colorful brands like Mara Hoffman and Jeffrey Campbell, alongside cheerful and colorful bucket bags by State. In addition to women's and men's clothing, Belle & Sue offers a gorgeous summer smattering of tableware by NYC-based lifestyle line ODEME. Pop into Bell & Sue for the latest fashion and cute household accessories.

Holyland Civilians is a line of streetwear born out of a passion for fashion. Housed in a designer boutique in Jaffa, the garments here will have you looking like a fashionable Tel Avivian. The line includes simple designs and bold words splashed across the front of t-shirts, dresses, and hats, paired with unique skirt and pants. After years of working in the fashion industry abroad, designers Anat Meshulam and Dor Chen dreamed of creating a meaningful line in their home country.

The Verner Boutique brings us top designers and brands. Some are based in Israel, while others are internationally recognized such as: Acne Studios, Alexander Wang, Martin Margiela, Mansur Gavriel, Comme de Garcons, Ole Johnson and more. Today, the boutique is located in the heart of Tel Aviv on Yehuda Halevi Street, just steps from the famous Rothschild Blvd. Step onto the sleek concrete floor of this fashion paradise and prepare to find current, one of a kind pieces that are not available anywhere else.  

“How many people have you met today? What do they know about you? Most of them don’t know a thing. But everyone saw what you were wearing.” This is the inspiration behind Story fashion boutiques. Each of the seven shops scattered across Tel Aviv has a individual personality to it, yet there is one constant: carefully chosen brands that showcase cutting edge fashion from around the world. 

TWOTONE’s team of two: Zohar, a fashion designer, and Shimon, an industrial designer, come together to produce this unique and forward-thinking brand. In a nutshell? Their speciality is infinite plays on the shirt-dress — sheer and sexy, denim, classic crisp white. The brand works with high quality cotton, imported from Japan, and a muted color palette that transforms seamlessly from daytime street-style, worn with a beanie and an attitude, to more formal evening wear. “We believe that everybody can look their best, regardless of size, color, or shape of body. We want our clothes so accessible for everybody. 

CEO and founder Ilan Levy founded Showroom Tel Aviv just one year ago, yet the store has the reputation of a long running establishment. As the former CEO and owner of fashion chain Tag Woman, Levy knows a thing or two about fashion. Responsible for establishing and branding companies in Israel and abroad, Levy created Showroom Tel Aviv to insure his lasting influence on Israeli fashion culture. Showroom has unique and special contracts with many fashion companies acting as the sole dealer in Israel for many in-demand brands. Stop by Showroom for a stylish wardrobe update.

After graduating from Istituto Marangoni in Milan and gaining work experience in both Milan and London, Rachel decided to bring her talents back to Israel and open this stunning store. This decision stemmed from a desire to combine an European sense and passion for quality with her local Middle Eastern heritage. Located in the old city of Jaffa, the studio stands in what used to be the family's metal recycling factory.