This joint collaboration between The Curve, eCurve, IPC Shopping Mall, Mercy Malaysia and CIMB Foundation will be collecting funds and essential non-cash items for flood victims in the east coast. Cash donations both online and from the event will be accepted by Mercy Malaysia. For non-cash items, CIMB Foundation will be collecting essentials such as drinking water, baby products (including liquid milk, diapers and wet wipes), towels, torch lights, batteries, biscuits and disposable underwear. Non-halal products and used clothing are not accepted. To keep everyone in good spirits, Kyoto Protocol, OJ Law, An Honest Mistake, Paperplane Pursuit, Narmi and The Big Band will be performing at a charity concert.