Back in 2013, Leeds Ventures was formed to bring together business communities, individuals and residents of the city, uniting some of the best things that Leeds has to offer to create a message that Leeds is a great place to live, work and play.
Nearly two years on and Leeds Welcome, created to encourage visitors to the city (and investment), has created a short film showcasing some of the city's highlights.
We at Time Out Leeds love the One Leeds film. What do you think?
Follow them on Twitter @LeedsWelcome