5 Little Portland St, London, W1W 7JD
A discreet front hides this daytime diner and DJ bar of supreme quality, established by Heavenly Records at the end of the '90s. After drinks upstairs, The Social's clientele repair downstairs to an intimate basement space rocked by DJs six nights a week with occasional live bands. Not only are The Social's drinks prices ultra-reasonable (beer £3.10, wine £3), there's a cheap 'n' cheerful comfort food menu and one of the best-stocked jukeboxes in town. The monthly Hip Hop Karaoke night is a giggle and respected record labels like 1965 often hold nights here too.