Ted's Grooming Room, St Paul's

Health and beauty, Barbers St Pauls
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Ted Baker Cheapside
Ted Baker Cheapside
Ted Baker Cheapside

A grooming room for City slickers inside the One New Change shopping centre.

I've always found the fictional Ted Baker a slightly odd character, like a middle-aged uncle who wears paisley shirts and always tries to talk to you about Arctic Monkeys. For that reason, it's a bit unnerving to step into Mr Baker's personal grooming room – his inner sanctum, the ground zero of crisis-stricken, demi-metrosexual twenty-first-century masculinity. After all, what kind of man has his personal brand printed on every shampoo bottle, wax tub, apron and shaving mug?

Ted's new joint is inside the monumental One New Change shopping centre opposite St Paul's. The decor pays tribute to cockney pearly kings, but there weren't any in on my visit, and in any case I'm not sure they'd have appreciated the gentle house music soundtrack, screens above every chair and total brand immersion.

But never mind: my friendly barber Eric clearly knew his stuff. Instead of holiday and weather chat I got an education in Shoreditch nightlife (he used to run a club) and why haircutting scissors are like expensive cars. As well as a basic trim (£28.50, with free Turkish ear flaming if you fancy) Ted's offers wet shaves, beard shaping and hot towel wraps – they'll even chuck in a hand massage. I left maybe a little more dramatically shorn than I'd hoped. But for pampering that doesn't break the bank, Uncle Ted will do the trick.

By: James Manning


Venue name: Ted's Grooming Room, St Paul's
Address: 9
New Change Passage
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Absolute amateurs and are a disgrace to stylists. The barber completely disregarded my instructions and ended up cutting my hair as they saw fit, which is a 60 year-old haircut for a 24 year old. The complete haircut took him less than 10 minutes to finish. I would've been better off if I had my neighbour cut my hair for me. Wouldn't pay more than two pounds for their work. Rip off...

I specifically asked the barber if he knows how to handle eyebrow length hair, and he hesitantly said yes. He absolutely showed ZERO technique in cutting my hair. Never coming back here again.