Ted's Grooming Room, St Paul's
Time Out says
Friendly warning! We're working hard to be accurate. But these are unusual times, so please check that venues remain open.
A grooming room for City slickers inside the One New Change shopping centre.
I've always found the fictional Ted Baker a slightly odd character, like a middle-aged uncle who wears paisley shirts and always tries to talk to you about Arctic Monkeys. For that reason, it's a bit unnerving to step into Mr Baker's personal grooming room – his inner sanctum, the ground zero of crisis-stricken, demi-metrosexual twenty-first-century masculinity. After all, what kind of man has his personal brand printed on every shampoo bottle, wax tub, apron and shaving mug?
Ted's new joint is inside the monumental One New Change shopping centre opposite St Paul's. The decor pays tribute to cockney pearly kings, but there weren't any in on my visit, and in any case I'm not sure they'd have appreciated the gentle house music soundtrack, screens above every chair and total brand immersion.
But never mind: my friendly barber Eric clearly knew his stuff. Instead of holiday and weather chat I got an education in Shoreditch nightlife (he used to run a club) and why haircutting scissors are like expensive cars. As well as a basic trim (£28.50, with free Turkish ear flaming if you fancy) Ted's offers wet shaves, beard shaping and hot towel wraps – they'll even chuck in a hand massage. I left maybe a little more dramatically shorn than I'd hoped. But for pampering that doesn't break the bank, Uncle Ted will do the trick.