Given the fact that Hammersmith is a major travel hub, it is unsurprising that you can explore the culinary world in a day with the area's restaurants. They feature a wide range of cuisines, from Keralite food (from an area in southern India) at Shilpa and eclectic vegetarian fare of The Gate to Saigon Saigon's Vietnamese and Polanka's Polish menus. Perhaps more surprising is how well priced it all is.
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Mac and Wild
Veniphobia. It’s not an official phobia, like arachnophobia, agoraphobia or my personal favourite, omphalophobia (the fear of belly buttons). But it should be. We all know someone who suffers from it: an irrational fear of venison. Mac & Wild is the cure. A cosy Fitzrovia newcomer with a Scottish heart, it specialises in wild deer that has none of the off-putting ‘gaminess’ people associate with venison -- it also happens to be mind-bogglingly tender. Most of the meat comes from co-owner Andy Waugh’s father’s estate, the rest from other trusted highland hunters, all of whom use state-of-the-art refrigeration techniques. On our visit we watched a waiter convince a table of fashionistas to go for venison, rather than beef chateaubriand: ‘if you don’t like it, I’ll take it off the bill.’ They devoured every morsel. Mac & Wild’s origins date back to 2010, when Waugh drove down to Borough Market with a van-load of raw deer meat. This led to him selling venison-based street food (as ‘The Wild Game Co’) at markets and pub residencies, before finally opening a 2014 pop-up. It was so popular that within weeks Waugh and his team were looking for a permanent site. The result: Mac & Wild, a stylish place filled with rough-hewn wood tables, bare bricks, and modish lighting. The Scandi-leaning Scottish food it serves (the chef is Danish) is mostly sensational. In addition to terrific venison ‘steak frites’ (£11) and order-by-weight chateaubriand, there are beefy alternatives
Venue says: “Weekend brunch, Saturday and Sunday, 11am-4pm. Roasts every Sunday. Bottomless brunch cocktails, £18pp, every Saturday and Sunday, 11am-4pm.”