East London shopping

Your critical guide to the best stores in east London

What east London lacks in big brand chain stores, it more than makes up for with its wide choice of independent boutiques and some of the capital’s coolest clothing shops. From retro emporiums like Beyond Retro and Blitz, to cutting edge hipster hangouts No-one and LN-CC, the east is the best when it comes to buying something a little different. Discover our favourite east London shops, plus read our guides to shopping in east London neighbourhoods including Stoke Newington, Hackney and Dalston.

Men’s fashion shops in east London

  • Albam

    Old Spitalfields Market, 111A Commercial Street, London, E1 6BG

    Late in 2007, Alastair Rae and James Shaw's excellent menswear line, Albam, jumped off the internet and into its first store on Beak Street. The label's refined yet rather manly aesthetic soon won it a loyal fanbase, dressing well-heeled gents, fashion editors and regular guys who appreciate no-nonsense style. View the Albam listing

  • Hostem

    41-43 Rechurch Street, London, E2 7DL

    If you fancy a more avant-garde approach to the morning suit, head to Hostem where modern-minded gents will find labels such as Yang Li, Margaret Howell and Adam Kimmel providing off-the-peg tailoring for special occassions. We're particularly enamoured with the threads of Casely-Hayford - sharp, contemporary and oozing creative charm. View the Hostem listing

  • Present

    Shoreditch High Street, London, E1 6JE

    This shop is a very good example of why men's stores are becoming a much nicer place to shop than women's. Knowing that they sometimes have to rely on more than straight fashion to pull in male punters, Present offers a wide range of cool stationary, comic books, cycling manuals and everything the modern man needs to look stylish and groomed. It also boasts award-winning coffee (really, Gwylim Davies who runs the in-store beverage bar won the World Barista Championship in April 2009). View the Present listing

  • The Other Side of the Pillow

    61 Wilton Way, London, E8 1BG

    At first the name may seem strange, but not if you're into original Vans skate shoes and trainers, vintage sportswear and NOS (new old stock) designer sunglasses. Then you'll know why this shop, situated on whisper-quiet Wilton Way to the north of London Fields in Hackney, is mining a rich seam of cool. The Vans range from £25 to £150 (for rare and one-off needlepoint designs from the late 1960s), with a whole (retro) fridge full of Vans with exclusive Disney motifs and designs at around £70 a pair. View The Other Side of the Pillow listing

  • Topman General Store

    London, E1 6LZ

    We can't stop talking about how good this shop is. It's a rare pleasure to be able to enthuse about a stylish boutique, with a beautiful shop fit and perfectly edited selection of quality garments, where little in store exceeds the £50 mark. The General Store was the joint project of Topman director Gordon Richardson and B-store supremo Matthew Murphy. Together, they hand-picked the best bits of Topman's reasonably priced range for their men only concept store, and then threw some of their favourite labels (such as Pendleton and Norsea Industries) in for good measure. View the Topman General Store listing

East London shopping guides