London Fashion Week: meet the bloggers

We chat to the London’s top style bloggers about Fashion Week

Ahead of Fashion Week we caught up with some of the biggest names in blogging to get their take on London style, fashion tweeters and how to kick-start a successful blog.


Here’s one for the boys (or the girls who despair at the way some men dress). Style Salvage takes the form of an open conversation between two friends, Steve and EJ, who guide you from tailoring to emerging menswear talent, through interviews, commentary and style shoots.

What or who inspired you to start your blog?

EJ: Honestly, I think it was boredom at work! We were both in quiet jobs and emailed back and forth about clothes a lot. Steve had just started dating Susie (of Style Bubble) so that put the thought of creating a blog into our heads.

Steve: Ever since we've known each other we've always been a little obsessed with clothes and starting a blog was just a great way to channel this and get a few more people in our conversation.

What would your advice be for anyone who wanted to start a blog?

EJ: Only do it if you're really passionate about it, it's a lot of work and a lot of blogs don't even make the three month mark. If your main reason for blogging is money and/or fame, don't even bother. Very few people 'make it', and doing anything just for fame just seems a bit rubbish.

Who do you think are the menswear designers to watch for SS12?

Steve: The packed day of presentations, catwalk shows and film screenings all celebrate the exciting diversity of menswear design talent which uniquely exists in this capital of ours and we love it all. Over the last few seasons Menswear Day has continued to grow and in all honesty, it is close to outgrowing itself. There is just so much to see. For this coming season, I'm particular excited to see JW Anderson, Lou Dalton, Omar Kashoura, E Tautz, Hardy Amies, James Small and the NEWGEN MEN and Fashion East Men Installations. Also, for the first time in a while I cannot wait to see the MAN show because the line-up is so strong. With Martine Rose, Matthew Miller and recent Central Saint Martins graduate Shaun Samson, I'm expecting great things.

Whose tweets will you be following during fashion week?

Steve: I'll be following @susiebubble so I can keep tabs on the whereabouts of my girlfriend, ha! I'll also be keeping an eye on the last minute tweets from the designers including @JW_ANDERSON, @Martine_Rose, @agiandsam and @MatthewMilLFWer.

Where in London do you go to relax and find inspiration?

EJ: Soho on a Sunday morning cannot be beaten. I like to grab a window seat in a café and watch the world wake up - and try and work out who's still wearing their clothes from the night before.

Steve: I head to Hampstead Heath to get away from it all. Inspiration can be found in any corner of London, I always have my eyes open and camera poised.

Which are you three favourite shops in the capital and why?

Steve: b store, Liberty and Goodhood. b Store because it has always been so inspiring and fruitful, both in terms of my own wardrobe and features for the blog. Liberty because I can happily get lost in there for hours. Goodhood because it just gets stronger and stronger each season and it is dangerously close to work.

Interviews by Julia Fernandez